Operations transformation
We map the operating model, identify the friction and redesign how work moves across teams, customers and systems.
Business transformation from strategy to implementation
We work with growing businesses to identify what needs to change, redesign how the organisation works, and implement the systems behind it.
Discuss a challengeWhen the business outgrows the way it operates.
We work with growing businesses when processes, systems and responsibilities have become harder to manage than they should be.
Growth has outpaced the operating model
Teams have grown, responsibilities overlap and processes that once worked no longer scale.
Leadership lacks visibility
Important information sits across systems and teams, making it difficult to understand what is really happening.
Too much work is still manual
People spend time coordinating, reconciling and moving information between systems.
You need an outside perspective
Internal teams are too close to the current operating model to challenge it objectively.
A major change is underway
A new service, acquisition, restructuring or technology shift requires processes and systems to be redesigned.
Systems no longer fit the business
Tools and workarounds have accumulated and now create friction instead of supporting the organisation.
Transformation that goes beyond advice
We work across the full transformation, from diagnosing the problem and redesigning how the business operates to building the systems and helping teams adopt the change.
AI transformation
We identify where AI can materially change how the business operates, then redesign the workflows, data and systems needed to make it useful in practice.
Technology & integration
We design and build the systems that support the new way of working, connecting existing tools and creating new ones where needed.
Data & decision intelligence
We turn fragmented business data into reliable reporting, operational visibility and better decision-making.
Adoption & enablement
We help teams adopt new processes and systems through rollout, training and clear operating documentation.
From diagnosis to measurable change
We keep strategy, redesign and implementation connected, with one team accountable from the first diagnosis through to adoption and measurable change. Every engagement is anchored to a clear business outcome.
01
Diagnose
Understand how the business operates today, where friction sits and where change can create the most value.
02
Design
Redesign the target processes, responsibilities, systems and implementation approach.
03
Deliver
Build and roll out the changes with the teams who will actually use them.
04
Improve
Measure the outcome, resolve what is not working and continue improving the operating model.
Case studies
01
UK telecom software company
We reviewed operations across every core department, identified the highest-impact transformation opportunities and implemented the first three priority systems. The work is continuing into a broader operations transformation.
- ≈94 hrsper month
- manual work removed
- ≈£12.4kper year
- capacity recovered
02
Creator agency
We built one connected operating system for the agency: live financial and growth reporting for leadership, an automated lead pipeline for outreach and hands-off tracking of creator content.
- ≈26 hrsper month
- manual work removed
- 12 datasources
- consolidated into one
03
B2B ecommerce business
Led the operational transformation of a fast-growing ecommerce business, building the teams, processes and systems needed to grow from four people to $6M in annual revenue and more than 100,000 users.
- 0 to $6M
- annual revenue
- 100,000+
- users supported
Built on operating experience
Before founding Shapeshift Labs, I led operations at a fast-growing ecommerce business. I joined when we were four people in a room and grew it into a team of 28 serving more than 100,000 users. I built the teams, redesigned how the work flowed and created the systems that let the business grow without losing its shape.
My interest in how organisations change began at the London School of Economics, where I studied how technology quietly reshapes the way businesses work. It is a fascination I have never quite outgrown.
Shapeshift Labs is the continuation of that work. I believe transformation should not end with a recommendation. I stay for the part I love most: the moment a strategy becomes a system a team relies on every day.
That is what I bring to each engagement: an operator's judgement, a builder's patience and accountability for what happens after the plan. I personally lead every transformation we deliver, working directly with your teams alongside talented process and technology engineers.
Speak with me directlyStart with the right transformation opportunity.
In a 30-minute conversation, we’ll look at where the biggest operational friction sits and identify the transformation opportunity worth prioritising first.
Discuss your challenge