Operations transformation
We map the operating model, identify the friction and redesign how work moves across teams, customers and systems.
Business transformation from strategy to implementation
We work with growing businesses to identify what needs to change, redesign how the organisation works, and implement the systems behind it.
Discuss a challengeWhen the business outgrows the way it operates.
Bring us in when growth has made the business harder to run than it should be.
Growth has outpaced the operating model
Leadership lacks visibility
Too much work is still manual
You need an outside perspective
A major change is underway
Systems no longer fit the business
Transformation that goes beyond advice
We work across the full transformation, from diagnosing the problem and redesigning how the business operates to building the systems and helping teams adopt the change.
AI transformation
We identify where AI can materially change how the business operates, then redesign the workflows, data and systems needed to make it useful in practice.
Technology & integration
We design and build the systems that support the new way of working, connecting existing tools and creating new ones where needed.
Data & decision intelligence
We turn fragmented business data into reliable reporting, operational visibility and better decision-making.
Adoption & enablement
We help teams adopt new processes and systems through rollout, training and clear operating documentation.
From diagnosis to measurable change
We keep strategy, redesign and implementation connected, with one team accountable from the first diagnosis through to adoption and measurable change. Every engagement is anchored to a clear business outcome.
01
Diagnose
Understand how the business operates today, where friction sits and where change can create the most value.
02
Design
Redesign the target processes, responsibilities, systems and implementation approach.
03
Deliver
Build and roll out the changes with the teams who will actually use them.
04
Improve
Measure the outcome, resolve what is not working and continue improving the operating model.
Give us 30 days to find the friction and fix what matters first.
In one month, we diagnose how the business operates, show where change will create the most value and put the first improvement into practice.
Discuss the 30-day engagementDays 1–14
Diagnose and quantify
Map the processes, workflows, teams and systems. Quantify the bottlenecks and build an opportunity inventory across process, team and technology changes.
Days 15–30
Implement the first win
Rank the opportunities by ROI, speed and dependencies, then redesign and implement the strongest first move so the business sees measurable progress within the same 30 days.
What you get
- The key bottlenecks and inefficiencies across the business mapped, quantified and linked to their commercial impact.
- A prioritised transformation roadmap showing what to change, the expected return and the order to act.
- One high-return opportunity redesigned and implemented, creating measurable progress within 30 days.
Case studies
01
UK telecom software company
We reviewed operations across every core department, identified the highest-impact transformation opportunities and implemented the first three priority systems. The work is continuing into a broader operations transformation.
- ≈94 hrsper month
- manual work removed
- ≈£12.4kper year
- capacity recovered
02
Creator agency
We built one connected operating system for the agency: live financial and growth reporting for leadership, an automated lead pipeline for outreach and hands-off tracking of creator content.
- ≈26 hrsper month
- manual work removed
- 12 datasources
- consolidated into one
03
B2B ecommerce business
Led the operational transformation of a fast-growing ecommerce business, building the teams, processes and systems needed to grow from four people to $6M in annual revenue and more than 100,000 users.
- 0 to $6M
- annual revenue
- 100,000+
- users supported
Built on operating experience
My interest in transformation began at the London School of Economics, where I focused on how technology reshapes organisations, processes and operating models. I studied how companies can reorganise responsibilities and workflows around new capabilities, instead of simply layering technology onto the way they already work.
I then led operations at a fast-growing ecommerce business, helping it grow from four people to a 28-person team serving more than 100,000 users. I built the teams, redesigned the work and created the systems needed to scale.
Since founding Shapeshift Labs, we have helped more than 12 businesses redesign teams, processes and systems to remove operational friction, strengthen their technology foundations and accelerate growth. I lead every engagement directly, from diagnosing what needs to change to implementing it with the people who will use it.
Speak with me directlyStart with the right transformation opportunity.
In a 30-minute conversation, we’ll look at where the biggest operational friction sits and identify the transformation opportunity worth prioritising first.
Discuss your challenge